Using your mouth to rub hair is becoming a new mining model

Author: sleepy.mid

Recently, Twitter has been flooded with messages, and I saw many friends get a lot of airdrops by "talking" Huma. In today's article, I will try to disassemble the so-called InfoFi, to see what makes it what it is and what it has changed.

With the birth and popularity of Kaito, today we can already see a paradigm shift taking place within the Web3 world.

In this shift, "talking" airdrops have changed from marginal behavior to a mainstream participation channel; "information output" has changed from content creation to a key element in building industry identity; and "narrative ability" is taking over the dominant position of "usage behavior" in the airdrop system.

All this points to the same trend: attention structures are being reconstructed, information behavior is being financialized, and consensus is becoming a resource that can be manufactured.

1｜The death of interactive airdrops begins with its fantasy

The old generation of airdrop logic is as follows:

“We make a product, design interactions, and issue tokens to early users. This helps cultivate their usage habits and form user retention.”

This logic established seemingly reasonable positive expectations between 2018 and 2022, but today it has collapsed:

• A large number of interactive addresses are script behaviors and do not reflect real user intentions;

• The project is airdropped when it goes online, and the airdrop is the shipment. Users can take advantage of the short-term arbitrage and leave.

• The so-called "incentive retention" has become empty talk, and the data of most projects has plummeted after the airdrop.

You expect to tame today's users with future expectations, but users don't believe in this future at all.

More importantly, interactive behaviors are no longer scarce and no longer reflect the users’ true intentions.

The conclusion is obvious: Airdrops are never a panacea for activating products. They are just a traffic blaster, suitable for letting the market know you, but not suitable for keeping users.

As a result, the airdrop logic began to migrate, evolving from “Behavioral Finance” to “Information Finance”:

It’s not about what you did, but what you said, who saw it, and how much social diffusion it brought.

This is a shift in the value cognition model and a new understanding of the core driving factors of the crypto world:

In a Web3 world where consensus comes before product and narrative comes before usage, information is the original asset.

2｜InfoFi’s Triple Logical Foundation

If InfoFi is viewed as a mechanism design, its logical foundation comes from three dimensions:

1) Reconstruction of value creation

Traditional airdrops rely on interactive behavior to measure "early value". InfoFi believes that information behavior itself is the starting point for consensus generation.

Every tweet, every meme, and every opinion expressed is a reflection of consensus and is creating future market memory.

2) The binding mechanism between personality and identity

The on-chain address is anonymous, but the social behavior is not. InfoFi binds the off-chain identity, expression, and social reach to the on-chain address, thus forming an influence weight system with personality characteristics.

This makes the "accuracy rate" of airdrop distribution higher and breaks away from the old thinking of "interaction is the user".

3) Deep coupling between narrative timing and capital release

The project launch node is highly coupled with the climax of social public opinion, which is equivalent to using airdrops to leverage early heat, detonate the attention bonus window, and form a liquidity fulcrum.

In this structure, "talking nonsense" is no longer a cheap behavior, but a deep fit with the logic of cryptographic consensus.

Let's put it more bluntly:

Talking is the native mining model in the information age.

• In PoS, capital is a form of collateral;

• In InfoFi, influence is a kind of "collateral."

In the "mouth-rolling" logic, what you mortgage is your identity, your opinions, and the social risk of speaking out for a project. This is essentially no different from traditional ways of participation, and you may even have to bear greater costs in the early stages (you need to understand the project, produce content, and bear the risk of speech). It is a complete value creation path.

When on-chain behaviors are mechanized and scripted, the mouth becomes the only input port that still carries the warmth of personality. This is why the mouthers can get the inclination of the InfoFi mechanism, because they provide social trust that cannot be forged by contracts.

Of course, there are also a lot of AI-based content-washing and airdropping phenomena, copying content, disguising opinions, and batch-generating content farms. This is a problem that the InfoFi project needs to solve through model optimization and identity recognition mechanisms.

But just like in the Web2 SEO era, even "site clusters" and "content farms" are serving some kind of distribution goal. They do not destroy the system, but only promote its further evolution.

3｜InfoFi is Web3’s positive response to attention finance

Let’s contrast social media with another piece of infrastructure that reaches users directly.

The wallet is the cold start layer, and social networking is the hot start layer.

Wallets represent "operating rights" and social media represents "voice rights".

In this information-first, asset-lagging structure, all early users are forced to become “content distribution nodes.”

You are not promoting the project, you are creating a "consensus air layer" for the release of the project's tokens. This air layer is not empty, it is a kind of information friction that provides legitimacy for capital flow.

InfoFi is building a mechanism:

I will give more chips to whoever can create greater social friction for me.

Under this structure, "talking" is not a shortcut, but a professional entry point for participation in the social consensus mechanism.

This is a sign that information participates in production relations as a financial asset.

The rapid development of Zuilu Airdrop is a manifestation of narrative itself becoming a product.

Projects are constructing narratives, users are participating in narratives, platforms are identifying narratives, and tokens are carrying narratives.

In this on-chain society, narratives are launched earlier than products, and content flows faster than code.

InfoFi is the crypto world’s orthodox response to the financialization of attention, and talking nonsense is a natural way to participate, rather than a gray area.

If usage is proof of participation, then information expression is proof of trust. If liquidity is the lifeblood of the market, then social voice is the source of this lifeblood.

4｜Next step of development: Superindividual consensus engineering, information becomes an organizational asset

If you pay enough attention and pay enough attention, you will find that it has already vaguely shown the embryonic form of a certain industrial logic. There are already a group of KOLs who no longer fight alone, but participate in the narrative in an organized way.

The future airdrop narrative is no longer a coincidence of group emergence, but like shooting a drama, with a clear theme design, rhythm arrangement and role division:

• The cold start phase of the project is warm-up;

• Before IDO, there is a climax foreshadowing;

• Create high-energy explosion points on the launch day;

• After the airdrop is completed, organize a collective review and output a successful narrative template.

We will see "content makers + topic organizers + social amplifiers + visual aesthetic planners" form small communication DAOs and launch information campaigns in a collaborative form.

The most radical deduction is that information itself will assume part of the liquidity issuance function.

In the past, Liquidity Bootstrapping emphasized capital synergy; in the future, Info Bootstrapping may appear, which will determine the initial token distribution ratio, price benchmark and even circulation window through the depth of narrative dissemination and the breadth of coverage.

Create the narrative first, and the currency is just a prop for the climax of the plot. Information is no longer a medium to assets, but a part of the asset minting process itself.

We are entering an era in which narratives are structured to be:

Whoever can organize the expressions of more people will have a stronger ability to generate consensus; whoever can create a replicable narrative rhythm will be able to create a true "information asset."

The mouth is no longer just a mining machine, it is becoming an industrial belt.

The article comes from the Internet:Using your mouth to rub hair is becoming a new mining model