OSL joins hands with international design leader Pentagram for comprehensive brand upgrade
(Hong Kong, September 12, 2024) - OSL Group (863.HK), Hong Kong’s only listed company focused on digital assets, is a licensedXiaobai NavigationDigital asset trading platform OSL, has appointed Pentagram, a world-renowned design consultancy, to lead its strategic brand refresh to align with OSL’s continued global expansion. The rebrand marks an important step for OSL to attract a wider audience while expanding its digital asset service offering.
Inventing the Future: Pentagram's Role in OSL's Historic Era
With a 50-year history, Pentagram has set the standard in creating iconic brand identities, working with global brands such as Citibank, Mastercard, Reddit and Slack. Their expertise will provide OSL with the foundation to build world-class products, differentiate in a competitive market, and establish deeper connections with target audiences.
OSL Chief Marketing Officer, Mr. Tan Tak-Jung said: “Partnering with Pentagram, an iconic brand in the design world, gives us the creative power we need to expand OSL’s influence globally. We look forward to seeing how this collaboration inspires new ideas and connects our brand to a wider audience. OSL is ready to make a splash on the global stage and let the world hear our voice.”
Angus Hyland, Creative Director and Partner at Pentagram, said: “We are delighted to be a partner with OSL at such a critical time in their development. As OSL continues to lead innovation in the digital asset space, we are excited to contribute our expertise in strategic brand design to help shape their future. This collaboration is a great opportunity to not only reinforce OSL’s core values, but also to create a brand identity that resonates with a global audience. We are eager to work closely with the talented team at OSL to elevate their brand and set a new benchmark in the industry.”
This collaboration between OSL and Pentagram will explore OSL's core values as a leader in the digital asset market. Through this collaboration, the OSL brand will further evolve to reflect its commitment to innovation, compliance and accessibility to global investors, solidifying its position as a trusted partner in the digital asset ecosystem.
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About OSL
OSL Group (863.HK, formerly known as BC Technology Group) is Asia’s leading fintech and digital asset listed company. Its platform is the world’s first SFC-licensed and insured digital asset platform. Founded in 2018, the company has a long history in the field and is widely recognized for its comprehensive and regulated digital asset solutions.
OSL provides market services (brokerage,exchangeOSL provides global liquidity to institutions, professionals and retail investors with top digital asset trading platforms.Safetyand covered by insurancewallet, which can ensure digital assetsSafetyDeposit and efficient transaction clearing.
As the digital asset industry continues to grow, the company is also evolving. OSL’s simple and tailored services ensure that global clients receive compliant services in the evolving digital asset environment.
For more information, please visit group.osl.com.
Media Contact
media@osl.com
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