Layer3 CEO Darya: We created a super channel "Web3 Google" that users want to access

Original article: Block Media

Layer 3 (L3) aims to make Web3 technology more popular and user-friendly. Our goal is to build a decentralized ecosystem where users can own value more directly, helping them actively participate in the Web3 ecosystem by solving structural problems in the distribution of existing platforms.

The main goals of Layer3 include improving user experience, increasing user engagement, gamification elements, and decentralized governance. To achieve this goal, we make complexBlockchainThe technology is made easy to learn, and user participation is encouraged through reward systems and governance.

Currently, Layer 3 has built more than 100cryptocurrencyThe distributed infrastructure used by projects includes Uniswap, Base, Arbitrum, Linea, Polygon, and Celo. It has more than 3 million independent users in 120 countries around the world and supports 25Blockchain, including the EVM and Solana ecosystem.

In June this year, Layer3 received $15 million in Series A funding, and has raised a total of $21 million since 2021. After that, we plan to provide faster and cheaper services by cooperating with various Layer 2 solutions. Block Media met with Layer 3 co-founder and CEO Dariya Khojasteh to learn about their dream of becoming the "Google of Web 3".

Q: Please briefly introduce Layer 3.

A. I am the co-founder and CEO of Layer 3. We are building a comprehensive solution to helpcryptocurrencyProtocols and users drive the industry. The goal is to improve the efficiency of cryptocurrency distribution through Layer3 protocols and build the best consumption platform, identity positioning and open source tools for users to distribute incentives.

Full chain identity,TokenDistribution and Incentive Infrastructure

Q: What are the main issues that Layer3 is currently focusing on? I am particularly curious about yourBlockchainand network infrastructure-related areas.

A: One of the main problems that Layer3 aims to solve isBlockchainTeams don’t have the distribution efficiency that Internet builders get from Facebook or Google ads.

The new team will consider all deployment strategies from the beginning. We need to find a way to collect Twitter followers andTokento the right users. In the process, inefficiencies occur and hinder overall growth.

Therefore, we are developing and optimizing crypto-native solutions to solve these problems. We have created a structure that allows users to learn about the projects they are interested in and gain access toToken。这使得协议和Blockchain团队能够获取他们想要的用户，并优化长期用户获取而不是短期投机。

Q: There seems to be a lot of awareness and criticism about the marketing of Web 3 projects. How does Layer3 solve this problem?

A: Currently, there are no platforms in the Web3 ecosystem that are optimized for using cryptocurrencies. Layer3 is committed to creating an integrated ecosystem where users can trade cryptocurrencies, discover new projects, and earn tokens.

The huge advantage of Layer3 is that all these functions are gathered in one place. Any consumer interested in cryptocurrency can easily find the elements of interest on this platform, and the structure of this process is very interesting.

At the end of the day, what cryptocurrency users want is fun and profit. If you can provide both of these services on one platform, users will stay and come back again and again. In this respect, I think Layer3 is a very impactful product. It is not easy to get people to visit multiple times a day and keep coming back for hundreds of days.

If you look at the Layer 3 leaderboard, you can find that the top 100 users have been visiting for 100, 200, 300, or even 800 days or more. This kind of continuous participation is very rare in the Web3 ecosystem.

A typical internet business is very aware of how much its customers contribute to the company. If a customer spends $100 with your company, attracting them for less is a good business outcome. However, the cryptocurrency industry lacks this long-term perspective.

For example, when we worked with Base, we estimated that a user might be worth $1,020 in the long run, even though we didn’t know what the ecosystem would look like in 10 years. If so, Base could develop a strategy to attract users for less than $1,020. This ensured a successful business outcome and gave users a valuable sense of ownership.

If this is not done, both users and protocols will suffer, which could ultimately harm the entire industry. Therefore, we are taking this approach to create a sustainable ecosystem.

Q: It is said that the goal of Layer 3 is "Web3 super channel, Web3 Google". As Layer 3 may develop into a centralized platform like Google or Facebook, how do you plan to maintain decentralization?

A: That’s a good question. We seek to decentralize the attention economy that is currently driven by platforms like Meta and Google.

To this end, we are building a Layer 3-centric platform. The platform is an interface that users access every day and is designed to allow users to earn direct rewards by spending time or investing funds on it.

The tokens that users earn in the Layer 3 ecosystem are rewards based on the time and attention they spend on the platform. For example, when a user discovers and uses the XYZ protocol through Layer 3, he or she will earn the token of that protocol. In this respect, it is very different from Google or Facebook, which make huge profits through user attention. In Layer 3, usersmake money.

In addition, our biggest goal is to decentralize the large-scale, centralized platform model of the Internet. Layer3 is at the center, but users get most of the value, and the value is also manageable by them. This can be regarded as an innovation relative to the existing Internet business model.

Q: What is the Layer 3 strategy in the case of multiple chains and multiple protocols? What is your plan to support the OmniChain protocol?

A: Our protocol is compatible with all EVM (Ethereum Virtual Machine) chains. Since it is so easy to deploy a new chain today, it is important that we support the chain and the teams building in the chain's ecosystem from the day it is launched.

For users, it gives them the opportunity to explore everything a new ecosystem has to offer, find alpha, and earn tokens. To do this, we are taking a full-chain approach. There will likely be many non-EVM chains emerging in the coming years, and we are gearing up to ensure our users get as much value as possible from day one on these chains.

Whenever a new chain comes out, there won’t be a situation where Layer 3 isn’t in that chain. That’s our goal.

Q: How will L3 tokens be used within the platform?

A. In the Layer3 ecosystem, layered staking is a way to align incentives with long-term users. People who own L3 tokens can access more parts of the ecosystem than those who do not. In addition, staking L3 tokens allows access to more parts of the ecosystem, while locking tokens allows access to a more expanded ecosystem.

This provides all users with the opportunity to participate in Layer 3 while ensuring that those with the most aligned values receive the greatest long-term benefits. Many people complain that airdrops degrade the consumer experience of cryptocurrency because they often lead to short-term gains, token dumping, and project demise.

Layer 3 staking token economics

We focus on providing real value to our users. We care about how much they can contribute to our protocol in the long term and how long we can sustain this ecosystem.

Ultimately, we believe that aligning incentives over the long term is the right model for any ecosystem. Ultimately, this is where the utility of a token comes from.

Q. What has the feedback been like since the launch of the L3 token? I would like to know if there are any concerns related to token economics.

A. Currently, the circulating market value of L3 tokens is around 20 million USD, and the trading volume is around 3 million USD (as of August 23, Korean time). This is a very large difference in numbers. We are still studying various factors as the reason for this high interest.

I think this is because consumers who use L3 tokens really like the utility of the token. I think the fact that you can use it immediately when you first get the token makes it attractive. It seems to be popular because it is used in variousexchangeWidely used because it has many utilities that consumers can actually use, and because these utilities are provided across three tiers.

We take user feedback very seriously. Among cryptocurrency projects, we believe we are probably the best at analyzing what users find interesting and what they thinkXiaobai NavigationImportant content.

We received a variety of user feedback, some positive, some negative, but most users wanted more activities and experiences. One of them was Launchpad.

Launchpad makes a lot of sense, especially in terms of issuing tokens in a centralized exchange environment and providing services to those who issue those tokens. Existing methods involve simple farming or passive token staking.

However, the Launchpad built by Layer3 is designed to provide an immersive and beautiful experience for users to experience the project before the token is released. This means that users will receive tokens not just those who stake, but those who actually want to participate in the project.

Q: What potential new partnerships and future initiatives can Layer 3 users look forward to?

Among the upcoming partnerships, there are two that are particularly worth looking forward to. One is the launch of a highly anticipated blockchain, and the other is an infrastructure project that has recently received a lot of funding support. These projects have attracted a lot of attention on social media and among consumers, and we plan to promote the entire ecosystem they support. Both projects are ready to launch on Layer3's Launchpad.

Layer 3 Entry Ecosystem List

There are also plans to deploy on non-EVM chains. The goal is to allow users of different ecosystems to enjoy all the benefits of Layer 3. We also plan to move tokens to these chains so that users who only have liquidity in that ecosystem can stake their tokens and get the same utility as EVM users.

Q: Please give your last words to investors in the Korean Web3 ecosystem.

A: Layer3 has generated nearly $10 million in revenue, issued about 30 million CUBEs and distributed incentives in the process. We serve hundreds of thousands of users every month.

To date, over 110 million Layer 3 tokens have been staked, increasing theexchangeThis is because you need layer 3 tokens to collateralize them and access utilities within the ecosystem.

In the future, I believe that as we collaborate with more projects, bring new users into the ecosystem, and deploy on more chains, we will be able to grow the platform and truly achieve our goal of being the “Google of Web 3”.

If anyone hasn't used Layer 3 yet, it's a good idea to sign up and give it a try. I'd also like you to give me some feedback. If you have any questions about Layer 3, feel free to ask. We will work together to help Koreans participate in the Layer 3 ecosystem.

The article comes from the Internet:Layer3 CEO Darya: We created a super channel "Web3 Google" that users want to access

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