TON Ecosystem DOGS airdrop is coming soon, market value is expected to exceed Notcoin, and top exchanges are competing for users

Written by: Frank, PANews

TON ecosystem MEME project DOGS has recently become a hot commodity in the market.Binance, OKX, Bitget, Bybit, Gate.io and other mainstreamexchangeCompeting to announce the upcoming launch of DOGS TokenAmong them, OKX and Bitget have already opened DOGS pre-market trading. This situation is rare before, especially since DOGS is a MEME project that was created only a month ago. Many people believe that DOGS will soon replicate the success of Notcoin and bring great opportunities to major exchanges.exchangeThis brought in a considerable number of new users, thus triggering a scramble among CEXs to list coins.

Give up the click game, Telegram users can directly receive airdrops

DOGS is a dark horse in the TON ecosystem since July. Unlike “click games” such as Notcoin and Hamster Kombat, DOGS does not require users to participate to obtain points to determine the airdrop share. Instead, it directly uses an algorithm to determine the number of points based on indicators such as the user’s Telegram usage time and activity.

This free airdrop naturally quickly triggeredCommunityIn less than 10 days after its launch, it attracted more than 10 million users.CommunityAs of August 22, the channel has more than 16 million users, ranking fourth among Telegram's global channels.

In addition to the unique airdrop calculation method, DOGS is also the project with the fastest airdrop distribution speed among Telegram ecological mini-games in recent times. According to official announcements, the DOGS airdrop claim period will be extended to August 23, and the TGE and listing will be held at 12 noon UTC time on August 26. In contrast, the TGE time of previously popular mini-games such as Hamster Kombat and tapsswap has not been announced after attracting user interaction for several months. Hamster Kombat was even exposed by Russian media for internal strife within the team, and the article that exposed the news was deleted later.

According to the official announcement, DOGSToken总量限定为 5500 亿枚，81.5％归社区所有（无锁定期）、10% 用于团队和未来发展（12 个月锁定期） 、8.5% 用于 CEX 和 DEX 的流动性以及上市相关活动。

The market value after listing may exceed Notcoin

And withToken计划的公布，OKX、Bitget 等主流交易所也纷纷上线 DOGS 的盘前交易。截至 8 月 22 日，OKX 盘前价格约为 0.0032 美元。按此价格计算，DOGS 市值可能达到 17.6 亿美元，如果这个市Xiaobai NavigationIf the value can be maintained until the token is launched, it will exceed the market value of approximately US$700 million when NOT was first launched. It will directly enter the top 50 crypto market capitalization. According to official data, 43 million users are currently eligible to receive the tokens, and the top-ranked user can receive 23,787,023 tokens, which may be worth more than US$76,000.

But this price is not ideal for some DOGS holders. In addition to claiming DOGS through airdrops, users can also purchase DOGS through Telegram’s built-in points Stars, and the exchange rate is calculated based on the exchange rate of 1Stars = 1DOGS.

The price of 1Star is about 0.01932 USD. According to this price, those investors who directly purchased DOGS through Stars have lost 83%. However, the official seems to have compensated this group of people who tried it out. Of the 81.5% airdropped, 73% will be given as normal airdrops, and the rest will be used to reward traders, sticker creators, and future community members. The official direct sale of coins has also aroused some doubts in the community. In response, the official said that 100% from the purchase of DOGS points with Telegram Stars will be donated to charities, and the specific charities will be selected through community voting.

Major exchanges are doing everything they can to attract users

Since the beginning of this year, the mini-games in the TON ecosystem have allowed the market to see the potential brought by Telegram’s 900 million users.BinanceAfter attracting market attention, click-based games such as Hamster Kombat and tapsswap have successfully attracted a large number of users, and the popularity of DOGS has also triggered a wave of listing on major exchanges. The main reason behind this may be the optimism about the new users brought by Telegram.

According to Colin Wu, “Notcoin’s listing has attracted tens to hundreds of thousands of new users to each of the first- and second-tier exchanges, mostly from Russian-speaking CIS countries.” In the current market where there is a lack of hot spots, this level of user growth has become a size that cannot be ignored by each exchange.

However, for click games such as Hamster Kombat and tapsswap, although the number of users has achieved a huge breakthrough. Hamster Kombat announced that its number of users has exceeded 300 million, but the airdrop plan is still far away. The main reason is that there were no restrictions on the volume-brushing robots during the initial design, making it difficult to identify the number of real users. The project team has also postponed the project several times, saying that more time is needed to deal with the technical problems of the airdrop.

In addition, the market is skeptical about users who are attracted purely by clicks, questioning whether the users attracted by this mechanism really have purchasing power and can bring real funds to the crypto market. This statement has also been confirmed by senior executives of the exchange.

He Yi, co-founder of Binance and head of Binance Labs, said in an AMA: "We have recently cooperated with some Web3 projects on cross-game projects, attracting 1.3 million users, but only 56 of them became trading users because they mainly came for the free money."

而 DOGS 通过 Telegram 用户深度的方式计算空投方式被社区认为或许能够带来更有价值的用户群。对此，GoPlus 创始人 Mike 在 X 上评论道：「Dogs 的空投对应用户 TG 使用深度，用户不需要点点点，只要检测一下自己的 TG，就能拿到空投，通过这种简单，直接的方式，Dogs 的持币用户分布更贴近 TG 核心用户的分布，也就是持币多的更大概率是 TG 的真实用户，这些用户要到Binance卖币，币安就可以评估 TG 是否是一条有效的新增用户渠道，从而决定后续对 TG 或 Ton 生态的支持力度」。

Perhaps because of the above reasons, all exchanges have high expectations for DOGS. In addition to simply listing the token, they have basically launched special activities to attract users. Binance launched an activity to obtain DOGS tokens by staking BNB and FDUSD. OKX launched DOGS pre-market futures as early as August 5, and Bitget launched a forwarding activity with a total of 13,600 TONs. Bybit launched an activity where new users can get 150,000 DOGS by depositing. Faced with such a competitive landscape, Gracy of Bitget Exchange said in the community: "DOGS's traffic is really huge", "It seems that Binance can't sit still."

Currently, 20 million users are connectedwallet, 43 million users are eligible for the airdrop. As of August 22, DOGS officially announced in the community that more than 8 million verified users have requested to deposit their $DOGS directly into exchanges and Telegram. walletPreviously, Notcoin’s data showed that 11.5 million users held tokens. DOGS seems to be about to break this record. Faced with such a good opportunity to attract new users, it seems reasonable for various exchanges to be eager to sit still.

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