TON Ecosystem DOGS airdrop is coming soon, market value is expected to exceed Notcoin, and top exchanges are competing for users

Written by: Frank, PANews

TON ecosystem MEME project DOGS has recently become a hot commodity in the market.Binance, OKX, Bitget, Bybit, Gate.io and other mainstreamexchangeCompeting to announce the upcoming launch of DOGS TokenAmong them, OKX and Bitget have already opened DOGS pre-market trading. This situation is rare before, especially since DOGS is a MEME project that was created only a month ago. Many people believe that DOGS will soon replicate the success of Notcoin and bring great opportunities to major exchanges.exchangeThis brought in a considerable number of new users, thus triggering a scramble among CEXs to list coins.

Give up the click game, Telegram users can directly receive airdrops

DOGS is a dark horse in the TON ecosystem since July. Unlike “click games” such as Notcoin and Hamster Kombat, DOGS does not require users to participate to obtain points to determine the airdrop share. Instead, it directly uses an algorithm to determine the number of points based on indicators such as the user’s Telegram usage time and activity.

This free airdrop naturally quickly triggeredCommunity的关注，在上线不到 10 天的时间内就吸引了超过 1000 万用户涌入社区频道，截至 8 月 22 日，该频道用户数已超过 1600 万，位列 Telegram 全球频道第四的位置。

In addition to the unique airdrop calculation method, DOGS is also the project with the fastest airdrop distribution speed among Telegram ecological mini-games in recent times. According to official announcements, the DOGS airdrop claim period will be extended to August 23, and the TGE and listing will be held at 12 noon UTC time on August 26. In contrast, the TGE time of previously popular mini-games such as Hamster Kombat and tapsswap has not been announced after attracting user interaction for several months. Hamster Kombat was even exposed by Russian media for internal strife within the team, and the article that exposed the news was deleted later.

According to the official announcement, DOGSToken总量限定为 5500 亿枚，81.5％归社区所有（无锁定期）、10% 用于团队和未来发展（12 个月锁定期） 、8.5% 用于 CEX 和 DEX 的流动性以及上市相关活动。

The market value after listing may exceed Notcoin

With the announcement of the token plan, mainstream exchanges such as OKX and Bitget have also launched pre-market trading of DOGS. As of August 22, the pre-market price of OKX was about $0.0032. Based on this price, the market value of DOGS may reach $1.76 billion. If this marketXiaobai NavigationIf the value can be maintained until the token is launched, it will exceed the market value of approximately US$700 million when NOT was first launched. It will directly enter the top 50 crypto market capitalization. According to official data, 43 million users are currently eligible to receive the tokens, and the top-ranked user can receive 23,787,023 tokens, which may be worth more than US$76,000.

But this price is not ideal for some DOGS holders. In addition to claiming DOGS through airdrops, users can also purchase DOGS through Telegram’s built-in points Stars, and the exchange rate is calculated based on the exchange rate of 1Stars = 1DOGS.

The price of 1Star is about 0.01932 USD. According to this price, those investors who directly purchased DOGS through Stars have lost 83%. However, the official seems to have compensated this group of people who tried it out. Of the 81.5% airdropped, 73% will be given as normal airdrops, and the rest will be used to reward traders, sticker creators, and future community members. The official direct sale of coins has also aroused some doubts in the community. In response, the official said that 100% from the purchase of DOGS points with Telegram Stars will be donated to charities, and the specific charities will be selected through community voting.

Major exchanges are doing everything they can to attract users

今年以来，TON 生态的小游戏让市场看到了 Telegram 背后 9 亿用户带来的潜力。自 Notcoin 在 5 月成功上线币安引发的市场关注之后，Hamster Kombat、tapsswap 等点击类小游戏都成功吸引了大批用户，而 DOGS 的热度也引发了各大交易所的上币热潮。其背后的主要原因可能是看好 Telegram 带来的新增用户。

According to Colin Wu, “Notcoin’s listing has attracted tens to hundreds of thousands of new users to each of the first- and second-tier exchanges, mostly from Russian-speaking CIS countries.” In the current market where there is a lack of hot spots, this level of user growth has become a size that cannot be ignored by each exchange.

However, for click games such as Hamster Kombat and tapsswap, although the number of users has achieved a huge breakthrough. Hamster Kombat announced that its number of users has exceeded 300 million, but the airdrop plan is still far away. The main reason is that there were no restrictions on the volume-brushing robots during the initial design, making it difficult to identify the number of real users. The project team has also postponed the project several times, saying that more time is needed to deal with the technical problems of the airdrop.

In addition, the market is skeptical about users who are attracted purely by clicks, questioning whether the users attracted by this mechanism really have purchasing power and can bring real funds to the crypto market. This statement has also been confirmed by senior executives of the exchange.

He Yi, co-founder of Binance and head of Binance Labs, said in an AMA: "We have recently cooperated with some Web3 projects on cross-game projects, attracting 1.3 million users, but only 56 of them became trading users because they mainly came for the free money."

The DOGS airdrop method, which is calculated by the depth of Telegram users, is considered by the community to be able to bring in a more valuable user base. In this regard, Mike, the founder of GoPlus, commented on X: "Dogs' airdrop corresponds to the user's TG usage depth. Users do not need to click, but can get airdrops by simply checking their TG. Through this simple and direct method, the distribution of Dogs' coin holders is closer to the distribution of TG's core users, that is, those who hold more coins are more likely to be real TG users. These users will go to Binance to sell coins, and Binance can evaluate whether TG is an effective channel for new users, thereby determining the subsequent support for TG or the Ton ecosystem."

Perhaps because of the above reasons, all exchanges have high expectations for DOGS. In addition to simply listing the token, they have basically launched special activities to attract users. Binance launched an activity to obtain DOGS tokens by staking BNB and FDUSD. OKX launched DOGS pre-market futures as early as August 5, and Bitget launched a forwarding activity with a total of 13,600 TONs. Bybit launched an activity where new users can get 150,000 DOGS by depositing. Faced with such a competitive landscape, Gracy of Bitget Exchange said in the community: "DOGS's traffic is really huge", "It seems that Binance can't sit still."

Currently, 20 million users are connectedwallet，4300 万用户有资格获得空投。截至 8 月 22 日，DOGS 官方在社群内公布，已有超过 800 万经过验证的用户请求将其 $DOGS 直接存入交易所和 Telegram 钱包。此前 Notcoin 的数据显示有 1150 万用户持有代币。DOGS 似乎即将打破这个记录，面对这样的拉新良机，各个交易所坐不住似乎也是应该的。

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