7 emerging trends in the crypto market: project rebranding, DeFi gamification, anti-high FDV tokens…

author:IGNAS | DEFI RESEARCH

Compiled by: Xiaobai Navigation coderworld

I feel that the cryptocurrency market is about to undergo a major change. I am not sure what will happen, but major changes are happening in the market. For example, interest rates are starting to fall, ETH ETFs are approved, BTC ETFs are seeing an increase in inflows, Stripe is launching stablecoin payments, and so on…

Just like an army deploying before a decisive battle, major cryptocurrency firms and traditional financial institutions (TradFi) are preparing for the coming bull run.

Here is what this “feeling” is about:more content:

Even though crypto prices are falling, the crypto machine inside has not stopped turning. Markets are always changing, new narratives and trends are constantly emerging and influencing the market as they grow.

Just like MakerDAO It started before the term “DeFi” was coined.There are also some new trends emerging in the market right now, although they are not yet enough to form a coherent story.

Here are seven emerging trends that could significantly impact the market:

1. Brand repackaging

Old coins are boring, and speculators want something new.

If you can change your brand name, create a newTokencode and start over with a new diagram. Doesn’t that sound more exciting?

Fantom → Sonic

That's exactly what Fantom has done with the Sonic upgrade.

Sonic is a new L1 with native compatibility with EthereumL2It will feature a new Sonic Foundation and Labs, as well as a new visual identity.

More importantly, the new $S Token“Ensure 1:1 compatibility and migration from $FTM to $S”.

This is a smart move, as the Sonic migration will generate more market buzz than simply calling it “Fantom 2.0.” This allows Fantom to move past its Multichain bridge issues and start from scratch.

Connext → Everclear

Likewise, Connext is rebranding as Everclear.

Rebranding is nothing new in cryptocurrency, but an emerging trend here is repackaging major upgrades as new products.

This sends a much stronger signal to the market than just another v2 or v3 upgrade. People won’t get too excited about just another “v4” upgrade.

By switching from Connext to Everclear, the team is demonstrating that this is more than a simple rebrand; it represents a significant step forward in technological advancement.

Connext has transformed from a simple bridging infrastructure to the first clearing layer. It is like a chain itself,Built as an Arbitrum Orbit rollup (via Gelato RaaS) and connected to other chains using Hyperlane and Eigenlayer ISM.

Connect any chain, any asset, and get ready for the modular future of cryptocurrency.

NEXTTokenThe price rose by about 38% after the news was released (but failed to maintain). Fantom's $FTM is hot again, and their attention on X has also increased.

I expect more protocols to be re-branded to align with market trends and technological advancements through 2024.

For example,IOTA is rebranding as L2 for real-world assets.

Furthermore, mergers may become more common, e.g. Fetch.ai, Ocean Protocol and SingularityNet merge into one $ASI token, for an encrypted super AI The project creates a new chart.

The key is to watch the price performance of new branded projects and new token tickers if they launch. While it’s still early, initial price performance of FTM and NEXT, as well as FET, AGIX, and OCEAN, is bullish. If the market starts to rise again…

Are there more repackaging/rebranding coming?

2. Support the regulation of cryptocurrencies

Regulation has been a notable pain point, especially in the U.S., where the SEC has targeted key players like Coinbase, Kraken, and Uniswap. Despite victories for Ripple and Grayscale, and the approval of a Bitcoin ETF, the regulatory environment remains hostile, with more focus on legitimate projects than outright scams.

But things have changed: Trump has verbally supported cryptocurrencies, forcing the Democratic Party to change its anti-crypto strategy. Biden has accepted crypto donations. And now, the SEC has dropped its lawsuit against Consensys, effectively recognizing that ETH is a commodity.

The future of cryptocurrencies in the short term will depend on the election. I like Felix (Hartmann Capital)’s analysis and here are the main points:

If Gensler is removed or his power is checked by the courts and Congress, expect crypto assets to see a sharp rise above 30%, followed by a sustained bull run. If he remains in power, expect a prolonged downturn, with law firms benefiting, cryptocurrencies and taxpayers suffering, with only Bitcoin and memecoins relatively unaffected.

Regulatory clarity could lead to the biggest bull run in history, changing the digital asset market in multiple ways:

1. Shifting from narrative to product-market fit:Crypto projects will focus on creating value-driven products rather than just hype, leading to higher quality development.

2. Clear success indicators:Valuations will rely more on actual product-market fit and revenue, reducing speculation and highlighting tokens with strong fundamentals.

3. Easier financing environment:Stronger fundamentals will make it easier for digital assets to obtain financing and reduce the cyclical ups and downs of altcoins.

4. prosperousMergers and Acquisitionsmarket:Well-funded projects can acquire underfunded but valuable DeFi protocols, driving innovation and closer adoption, and some Layer 1BlockchainTransform acquisitions into public goods to increase network value.

(See Hartmann Capital Research Article)

3. BTC arbitrage trading: BTC ETF + BTC short

Leverage always finds new ways into the system.Grayscale’s “Widowmaker Transactions”Or unsecured loans from CeFi (Celsius, Blockfi, etc.).

The mechanism is different for each cycle.leverWhere are you hiding now?

The obvious target is a delta neutral strategy for Ethena. As long as the funding rate is positive, all is well, but if/when the funding rate turns negative, the USDe position needs to be closed?

Another is the re-pledge of LRT.

But another target is our beloved BTC ETF Buyer.

Spot Bitcoin ETFs have seen positive inflows for 19 consecutive days, with 5.2% of all BTC in circulation held by ETFs (although this streak has now been interrupted).

So, why didn’t BTC surge?

It turns out that hedge funds are shorting Bitcoin via CME futures at a record pace.

“If massive leverage with low funding is leverage for this cycle, and it already is” – Kamizak ETH

A possible explanation is that hedge funds buy spot and short BTC with a delta neutral strategy of 15%-20%.

(See tweet for details)

The strategy is the same as Ethena. “If a lot of leverage with low capital is leverage for this cycle, and it already exists” – Kamizak ETH

(See tweet for details)

What happens when the funding rate turns negative (because speculators stop being bullish and close their long positions)?

Can Ethena (mostly retail users) and spot BTC + short CME futures (mostly institutions) cause a major crash when positions need to be liquidated?

(See tweet for details)

This is scary. But maybe there is a simpler answer: institutions are combining different BTC spot and BTC futures (2.3%) to arbitrage the positive prices between them.

(See tweet for details)

Regardless, these new dynamics brought on by spot ETFs require close attention, as “risk-free” arbitrage is often “riskier” than initially thought.

4. Gamification of Points Farming

Our points addiction problem is getting worse and worse, but we don’t know how to stop. The protocol needs points to attract the initial user base and increase the valuation by increasing adoption.

(See tweet for details)

We are tired of points, but there is currently no better alternative.

However, I've noticed a trend towards gamification of points, which adds an extra element to the boring points farm strategy.

Sanctum introduces Wonderland, where you can collect pets and level them up by earning experience points (EXP).Community, you need to unite to complete the task.

This isn’t too different from other points programs, as your airdrops are primarily based on deposited SOL, but…CommunityLove it very much!

(See tweet for details)

Sanctum only ran its Season 1 event for a month, which also boosted people's favorability towards it.

I'd like to see 0 to 1 innovation with airdrops, but even with points fatigue, our reliance on them is too strong.

Instead, I’d like to see more attempts at gamification to bring some fun to the airdrop.

5. Counter-trend of low circulation and high FDV issuance

removeXiaobai NavigationVCs and teams don’t like low circulation and high FDV issuance. There are also people who take advantage of airdrops, and they get more money in airdrops.

But what about retail investors? No.Binance26 of the 31 listed tokens are down.

BinanceIt used to be the place to buy the hot new token, but that is no longer the case. CEX (centralizedexchange)’s listing became an event of “selling news” and “cashing out”.

不出所料，币安最近宣布将优先考虑CommunityRewards instead of internal allocations, listing tokens with moderate valuations.

We are still waiting for this statement to turn into action, but it would be a step in the right direction.

VCs are being blamed. Large VC investments, once seen as a positive sign, are now viewed by the crypto community as value extraction. The concern is that VCs are profiting by selling large allocations they received at minimal cost.

The project team must also take action to prevent the price chart from falling forever.

There are also more experiments in the protocol. For example, Ekubo on Starknet allocates 1/3 of the tokens to users, 1/3 to the team, and 1/3 toDAOSold within two months.

While not everyone likes the two-month sell-off, it is a bit like the ICOs (initial coin offerings) of the past, dumping tokens to the community.

Similarly, Nostra (also on Starknet) launched NSTR with an FDV of 100%, with 25% allocated via airdrop and 12% sold during the liquidity bootstrapping pool event.

They called it the fairest launch in DeFi, but it introduced initial issues that led to low circulating tokens (teams and VCs cashed out early and exited). Nostra said that team and VC tokens will be marked on-chain.

If you see them selling, it's best if you sell too.

We also conducted an experiment with Friendtech's 100% airdrop, where most of the Bitcoin Runes were minted by the community for free (although pre-mining of Runes is also allowed).

What will be the outcome? I don’t know. But there is hope.

6. McKinsey enters DeFi

DeFi makes self-sovereignty possible, allowing you to own and effectively utilize your assets regardless of national borders.

But DeFi is getting really complicated! There are so many strategies available, and they are growing in complexity as we try to squeeze out every last percent of yield.

Furthermore, governing these increasingly complex protocols requires specific knowledge.

As a result, consulting firms like TradFi have sprung up to help protocols handleSafety, governance and optimization problems. The most famous case is Gauntlet, which collects millions of dollars from its customers each year.

More importantly, DeFi protocols are adapting, allowing the McKinseys of DeFi to manage user assets or/and outsource risk management.

Morpho Blue’s permissionless lending allows the McKinseys of DeFi to create markets with any assets and risk parameters without relying on governance.

The most popular vaults are managed by Gauntlet, Steakhouse, RE7 Labs, and others.

Similarly, Mellow Protocol launched LRTs managed by “curators” to give “depositors more flexibility in their desired risk exposure level while still benefiting from the liquidity of the staked assets.”

I believe that as DeFi increases in complexity, this trend will grow and further push “DeFi” towards “on-chain finance”.

这可能带来的影响是什么？其中之一是权力从代币持有者向专业公司迁移。它会让代币变得不那么有吸引力吗？还是更有吸引力，因为 DeFi 的 McKinseys 以专业的方式帮助协议增长，并为 DAO 增加收入。我还不知道。

7. Getting started with Web2-style DeFi

I like this very much.

Although Friend tech may have its problems, it has successfully popularized Privy, which enables the use of Web2 account creation and managementwallet.

During the NFT craze, I helped friends buy NFTs on OpenSea. Teaching them how to use Metamask was such a pain.

But now, you can create one on OpenSea using your email and 2FA code.wallet.Really, go try it., it will only take you a minute.

Fantasy Top is leveraging Privy and other user-facing applications. This trend extends beyond Privy.

Infinex, developed by Synthetix, allows the creation ofwallet, so you only need to use a password manager to manage your wallet.

Coinbase has launched Smart Wallet, which can pay gas fees on behalf of users, support batch transactions, and allow wallet creation using Web2 tools.

Now, complex user onboarding is no longer an excuse for lack of crypto adoption, we just need unique consumer apps.

The article comes from the Internet:7 emerging trends in the crypto market: project rebranding, DeFi gamification, anti-high FDV tokens…

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