NBCUniversal to Continue Building on Aptos with Long-Term Agreement

author:Andrew Hayward

Compiled by: Xiaobai Navigation coderworld

Following the experience of producing “Exorcist” and “Renfiel” on Aptos, NBCUniversal will continue to work with Aptos Labs in the coming years.

Last year, entertainment giant NBCUniversal Aptos It has launched severalBlockchain’s project, has now agreed to a long-term partnership with Aptos Labs to continue building fan experiences and games based on its IP through the network.

The two companies shared the news exclusively with Decrypt on Thursday, describing it as a multi-year alliance and "long-term strategic development agreement" that will see Aptos Labs assist the media giant in its continued exploration ofBlockchainapps, games and loyalty programs.

“Today’s media and entertainment landscape is changing rapidly, with fan experiences and preferences driving more change than ever before,” said Greg Reed, vice president of technology partnerships at Universal Pictures, in a press release. “Our multi-year partnership with Aptos Labs will help us deepen our relationship with fans so we can create and deliver more media and entertainment experiences that audiences crave.”

NBCUniversal, owned by Comcast, is the conglomerate behind numerous film, television and multimedia brands, including the NBC television network, DreamWorks, and Peacock. It also owns a vast array of intellectual property across a variety of media formats and will continue to build itsBlockchainExperience.

(See tweet for details)

In 2023, NBC Xiaobai NavigationUniversal has teamed up with Aptos Labs to launch a new model inspired by Nicolas Cage's film Renfield. Aptos Games, and fan experiences related to The Exorcist: The BelieverFan Experience.

该公司过去还与其他合作伙伴开展过区块链活动，包括 2022 年与加密支付初创公司 MoonPay 合作，在环球影城公园开展的一项以数百万 NFT A treasure hunt themed game.

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NBCUniversal also worked with Variant3D in the same year to produce a digital twin of the NFT. Classic Monsters apparel clothing, and released NFTs based on the films Back to the Future: Part II and Scott Pgrilim vs. the World through other platforms.

Aptos Labs 联合创始人兼首席执行官 Mo Shaikh 在一份新闻稿中说：“我们的目标是向市场提供世界一流的互联网级区块链产品和解决方案。”我们期待与 NBC 环球合作，利用 Aptos 区块链探索深化粉丝关系，提供独特的娱乐体验。”

The article comes from the Internet:NBCUniversal to Continue Building on Aptos with Long-Term Agreement

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