Interpretation of MOMO AI: Based on the Ton and Solana ecosystem, an AI-driven gaming social growth platform

Written by: Xiaobai Navigation Coderworld

No matter how the market changes, finding Alpha is the unchanging truth.

In contrast to the recent volatility and uncertainty in the crypto market, several local hot spots have emerged on the chain:

For example, the TON ecosystem is gradually emerging, with TVL increasing by 661% in the past two months. Telegram, which has 900 million users, has even more expected growth. At the same time, the official Open League attracts developers and users. web3 Mini-games keep popping up.

On the other hand, Solana continues to be popular, with active trading volume and low fees, making the release of a new Alpha by Solana an inevitable process from quantitative change to qualitative change.

at the same time,AIIt is still a hot topic throughout the crypto world throughout the year.AIHelping crypto become better becomes the consensus narrative correct.

So what should we focus on?

On-chain opportunities are often the superposition of multiple hot spots. It is easier to reap big rewards by looking for new seeds in the intersection of the three.

Based on this idea, MOMO AI, which has recently hit many hot spots, may be a target that cannot be ignored:

An innovative AI-driven gaming social growth platform that integrates viral mechanisms and AI-bot interaction technology, focusing on achieving rapid user growth and deep engagement in the Telegram ecosystem.

Its Telegram-based points airdrop game MOMO has exceeded 500,000 users in half a month since its launch, making it a rising star in the active dapp list.Token$MTOS will also be available in late April or early May.

Why can a small game inspire such great user enthusiasm and growth rate? What did MOMO AI do right?

In addition to being curious, we also want to see whether this growth momentum can continue. After all, experience in the crypto world shows that there is not a high ceiling for making a single game.

What will be the final outcome of a small game? How to use AI agent technology to make a bigger layout and empowerment?

In this issue, we try to start from MOMO AI’s first game, analyze the good show about growth and fission on the stage, and get a glimpse of the ambition to build a game growth platform behind the scenes.

Growth first, an effective way to quickly acquire customers

What exactly is MOMO AI?

Before answering this question, perhaps quite a number of readers have never heard of this name before.

But this is also the reality and cruelty of Web3:Before you succeed, no one cares about who you are; once you succeed and become popular, people will care about who you are.

Therefore, growth has become the top priority. Web3 is a game of attention economy. How to lock users into the product and quickly increase the number of users is the basis for all the evolution and development around the narrative.

When growth becomes a key question for Web3 projects, answering it well will make it easier to be remembered.

From this perspective, MOMO AI has already delivered a good answer:

First is the rapid growth of leading games. MomoAI platformTokenBefore the release, a Telegram-based airdrop game, Momo, was launched. After only 14 days, the user scale has exceeded 500,000, and its on-chain data popularity has remained at the top 4 of the Solana Dapp (on-chain interaction is on Solana) list, and has jumped into the top 20 of global Dapps.

In addition to attracting new users, the retention data is also remarkable.

Relevant data shows that Momo's daily active users have reached 200,000, with a 7-day retention rate of 35% and a 14-day retention rate of 25%, which are already quite outstanding data for a Web3 game.

Cold start, fission and growth. Judging from the data indicators, Momo has done well in all of these aspects. Why is its growth so effective?

We believe that the key reason is thatMinimalistic interaction, viral fission and reward expectations are integrated into one.

First of all, MOMO is a game embedded in Telegram, which can be entered by triggering a BOT command. For Telegram users, there is basically no learning cost for access, and you can start playing by clicking.

The core gameplay of the game is very easy to understand. You can roughly think of it as the Telegram version of "Harvesting Vegetables" or "Ant Forest":

Plant a tree and continuously collect points called Kiwi. As the tree is cultivated to a higher level, the efficiency of producing Kiwi points continues to increase. Eventually, Kiwi points can be exchanged for the native token of the MomoAI project, $MTOS.

From the core gameplay point of view, the first key feature is:The interaction is extremely simple and the threshold is extremely lowYou don’t even need to spend a lot of time “playing”, you just need to click “harvest” every once in a while to get points, and do tasks to upgrade the tree and get more points, and so on, and finally exchange them for airdrops.

Since the level of the tree determines the rate at which Kiwi points are generated, the resources required to upgrade the tree Points have become the key to leverage fission and viral spreadlever:

Points are mainly obtained through the "lucky draw" in the game. If you want to increase the number of draws and the probability of winning, you need to complete a series of tasks that are easy to generate user fission, such as following, recommending, and sharing.

This is very similar to Pinduoduo's "Kan Yidao" communication mechanism, which transmits the growth of the game itself to the user side, making it gamified and task-based. Users actively complete tasks under the expectation of exchanging points for airdrops, which in disguise further promotes new user acquisition, activation and marketing promotion, forming a self-propagation cycle.

Therefore, for players, the game MOMO becomes a very lightweight operation cycle, logging in, collecting vegetables, upgrading, and collecting more vegetables in exchange for future token income.

How is this kind of product design good for the growth of Web3 projects?

At the demand level, the purpose of Web3 users playing MOMO is very direct, and economic expectations are greater than gaming entertainment.

The design of MOMO directly hits the key goal of players - no detours, no obstacles, and directly rewards more contributions with more points and airdrops. At the same time, when users are doing marketing tasks, thanks to sharing and invitations, the game itself quickly fissions and grows.

In terms of experience, MOMO has become a light entertainment for socializing in Telegram. After a simple interaction, players can expect to make money, which allows them to form aThe conscious habit of "getting benefits without too much investment, and recommending it to others is more beneficial to oneself" has found a unique ecological niche for Web3 games.

At the operational level, a set of product mechanisms can support operations for three different user levels.

For zero-cost users who are willing to spend time and investment, more fission tasks are designed for them to complete; for users who frequently interact on the chain, the output will increase after claiming Kiwi points, encouraging their interactive behavior; for investment users, they can also purchase props in the game and obtain more resources to directly increase Kiwi production, satisfying their idea of directly calculating the input-output ratio.

When all three groups of people are willing to come in, user growth and retention will of course be more significant.

However, the project is called MomoAI, so what is the connection between such games and AI?

The answer lies in the introduction of AI agent technology, which has taken the game interaction experience to a new level.

Whether it is MOMO or other mini-games on Telegram, they are essentially about exchanging airdrops and points through simple fixed instructions, which involve a large number of mechanized and procedural steps;

Therefore, the games in the TON ecosystem have different appearances, but their cores are basically similar. If you want to stand out from the competition, a small step in interaction may become a big step in acquiring users.

In MOMO's game planning, there is a design in the later stage to use AI-BOT to interact with the game, that is, to interact in the game using natural language.

Players can complete the main loop of the game by directly inputting certain words to the BOT, such as "help me collect Kiwi points at 8 o'clock every day", or "help me write a forwarding copy to complete today's task to get points", etc.; converting fixed commands into more user-friendly dialogues.

Of course, this may only be a preliminary implementation of AI agents, but when AI agents evolve into game assistants, making game operations easier and smarter, and thus affecting the interactions and performances of different characters in the game, the ceiling of Web3 games will be even higher.

Therefore, MOMO Games may be the first Telegram game to consider using AI agents, which will also increase its chances of standing out first in the fierce competition in the game category.

In summary, the virus fission and spread invitation mechanism + simple harvesting gameplay + TON ecological explosion + Solana's cheap transaction fees + AI expectations have formed a rapid customer acquisition method for MOMOAI, a pioneering game.

Strike while the iron is hot, layout of game growth platform with AI agent + social empowerment

The game MOMO has grown effectively and quickly accumulated users, but this does not seem to be the end of MomoAI's future.

MomoAI defines itself more asAIGaming social growth platform driven by", a single game is obviously not enough to support the team, but MOMO itself has proved that its growth gameplay is effective and has formed a traceable best practice; at the same time, it has also made AI agent capabilities available to itself, which can be packaged into general capabilities for use in more other games in the future.

Therefore, from a strategic perspective, the growth experience of a single game is more significant in paving the way for the platform.

If making MOMO games is the stage of growing your own food and tasting it yourself, then the next stage is more like striking while the iron is hot, giving the food to others and forming a real AI agent + social empowerment game growth platform.

To put it more simply, it is to open up capabilities and platformize business.

It is an indisputable fact that the ceiling of a single application in Web3 is low. Only by building a platform to promote the ecology can there be greater narrative space and favorable expectations.

But the word "platform" itself is a relatively abstract concept. What exactly does MomoAI do?

Based on AI agent technology, MomoAI is giving priority to developing AI agents that can adapt to game scenarios to form a digital artificial intelligence system. When used in games, it can achieve intelligent dialogue, behavioral decision-making, personality expression, and create immersive digital characters and worlds.

After the capabilities are formed, they can be empowered to developers to form multi-level technical services:

• Integration interface layer: Provides open SDK and API to hide the underlying complexity so that third-party applications can easily load and call AI agent capabilities, giving their own games AI capabilities without having to develop from scratch.

• Digital character generation layer: It has graphical tools that can use natural language to effectively build personalized character appearance, personality, background and other attributes, simplifying the workload of game project development and improving efficiency.

• Functional logic layer: handles relationship modeling, memory retention to dynamically evolve roles; and on-chain identity and asset management to provide persistence.

• Basic technology layer: Support language content generation through large language models andBlockchainPerform on-chain identity verification.

After different levels of technical services are opened through the MomoAI platform, the characters in the connected games can have rich personalities and emotions, as well as verifiable identities and asset ownership natively on the chain, providing an unprecedented immersive experience for interactive entertainment.

In addition to technology, MomoAI will also provide various designs in terms of funding, operations, user growth, exposure, marketing, and project economics to fully assist the growth and innovation of game projects in terms of traffic, products/tokens, and AI technology.

Such a platform role is more like a game growth engine that drives the development of the entire industry. The key kinetic energy is encapsulated in the engine and can be used out of the box to make different cars run faster.

Currently, MomoAI's platform construction is developing from 1.0 to 2.0.

Before entering 2.0, MomoAI was accumulating resources in the form of a game distribution platform, which actually solved the problem of "who to sell the capabilities to".

Since game distribution is more channel-oriented, MomoAI can also reach more Web3 game developers. On MomoAI's Play-verse game distribution platform, the official website shows that 25 Web3 games have been registered, including major titles such as DeFi Kingdom and Big Time, and the application demand is still increasing.

These developers and projects will become powerful partners of MomoAI 2.0. Under the same open model of AI agent capabilities, MomoAI can undertake tasks in multiple links such as technology empowerment, distribution, publicity and marketing, thus forming a complete game matrix.

Therefore, under the platform strategy, MomoAI's native token $MTOS is no longer just a pure reward airdropped in a single game, but more of a link between the players and developers that the platform can cover.

For players, MTOS tokens have become the main tokens that can be circulated within the platform and participate in different ecological sub-games. Players can use MTOS to obtain assets in various games in cross-platform products.

For developers, MTOS can be used to purchase AI customization and data analysis services provided by the MomoAI platform. In addition, developers can use MTOS to purchase advertising space, hold events, and promote effective user acquisition strategies within the platform ecosystem.

When both the B-end and the C-end are connected by MTOS, the token can actually capture more value in the entire platform ecosystem, which indirectly promotes the consumption of tokens and also has a certain promoting effect on the token price itself.

According to official news, MomoAI plans to launch the TGE of tokens at the end of April, and its market performance may be worth paying attention to.

Recent Catalyst - Node Node Release

For players, if you are optimistic about Momo AI, but its token has not yet had a TGE, what other space is there for participation?

On April 18, the public sale of MomoAI Node, an important asset in the project's ecosystem, was launched. As of press time, the total sales amount of Node has reached 2 million US dollars, and the number has exceeded 10,000, highlighting the market's attention to this asset.

From the short-term perspective of MOMO, a Telegram-based game, the role of NODE is very clear and can significantly improve the efficiency of resource generation in the game.

Players who own NODE can increase their chances of daily lucky draws, thereby obtaining more points faster to upgrade their trees, thereby increasing Kiwi production. At the same time, NODE can also share the Kiwi production of all players in the game in different proportions, which means that in addition to their own tree planting income, they can also receive an additional "after-sleep income."

Looking beyond the game, NODE is more like a long-term mining machine that can obtain value from multiple aspects of the MomoAI ecosystem. For example, in terms of MTOS tokens, NODE holders can share 30% of the overall revenue of MTOS tokens, similar to a gold shovel NFT that continuously distributes profits.

At the same time, NODE holders will have priority access to games within different ecosystems and will be able to be the first to obtain various airdrops that may occur.

In addition, from the perspective of AI narrative, since the ultimate goal of MomoAI is to platformize AI agent capabilities, holding NODE is more like a shareholder of this platform. When AI agent capabilities are called upon by more and more project parties, holders will also have obvious profit sharing expectations.

From the current information, NODE runs as a cloud service, hosted by the world's top cloud providers and MomoAI's own data centers. After deployment, users will receive proof of NFT ownership.

Xiaobai Navigation

The nodes are fully managed by MomoAI. Holders only need to activate them regularly to maintain normal status.No specific device or network support is required, you can enjoy it after purchaseNFTthe right of use and corresponding rights.

Players who are interested in NODE canView hereMore details.

Conclusion

Growth is the eternal proposition of Web3 projects, while game-related projects are temporarily absent in the current cycle.

The emergence of MomoAI has proven the effectiveness of its growth model with its own games, and it has also attempted to drive the further development of the entire gaming track by planning a game growth platform.

When technologies such as AI agents want to make crypto better, improvements in gaming experience may be the area where users can most easily perceive the improvement; beyond the hot narratives, there are actually a high degree of non-consensus opportunities here.

Sometimes, new opportunities do not necessarily require new entrants. Instead, veterans who have been in the industry for a long time and understand the projects and user pain points can more easily break in.

MomoAI's predecessor was MetaOasis, which has extensive involvement in the construction of the metaverse, AI, and gaming ecology. At this stage, its brand has been transformed into MomoAI. This change is not simply a consideration of marketing popularity, but more of a strategic direction to go with the flow and do what is within one's capabilities.

If you have the ability to do it, the correct and appropriate way of thinking and execution is to try it with your own products first and then promote it to empower the industry.

In the crypto world, there are new directions and narratives every day; and those projects that choose the right path, have accurate positioning and strong strength in the transition from the old to the new will always be Alphas worth paying attention to.

The article comes from the Internet:Interpretation of MOMO AI: Based on the Ton and Solana ecosystem, an AI-driven gaming social growth platform

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